Website, Marketing
2019
Jenzabar is a top player in higher education management software world. They Hired me to take their old wordpress site, redesign it, and set it up on a new platform, Hubspot. They had a very limited marketing team so I was mostly on my own for this project. This is the kind of challenge I'm good at though. I like to be involved in every part of the design and development process if possible, so this was my time to shine.
Jenzabar had recently had an agency create a new branding system for them, so I had a new icon, font, and color set to use. Their competition was looking a bit samey and a bit collegiate, so I knew I had to do something new to help Jenzabar stand out in the field. Their new brand logo was a butterfly, so something light with bright colors would really convey that sense of new life and wonder, that fits the college experience, as well as their brand identity.
This is some text talking about the president or CEO and how we can help. This should be leading to them clicking on the below cta.
Learn MoreThis is some text talking about the officer and how we can help. This should be leading to them clicking on the below cta.
Learn MoreThis is some text talking about the officer and how we can help. This should be leading to them clicking on the below cta.
Learn MoreThis is some text talking about the officer and how we can help. This should be leading to them clicking on the below cta.
Learn MoreThis is some text talking about the officer and how we can help. This should be leading to them clicking on the below cta.
Learn MoreThis is some text talking about the officer and how we can help. This should be leading to them clicking on the below cta.
Learn More
I'm no stranger to adapting and updating wordpress sites, but I'd never used Hubspot before. My first challenge was to figure out what was possible, then figure out how to do what I wanted within those limits. Designing the new look and feel was straightforward. I created a basic design system, but It took some doing to create components in Hubspot that looked and worked the way I wanted. It took a lot of custom CSS and some Javascript, but I made it work. For Example: the theme I based my design on didn't have the slider I wanted, so I built it. Three full width slides with video backgrounds and customizable H1/H2/CTA (sadly, they don't use it anymore). The rest of the site was a simliar experience, but in the end it came out great.
From the cocoon, the new site emerged online in 2019 and flapped it's wings... Okay no more of that metaphor. The new site is a fresh new look for Jenzabar and their online face for their customers. It's integrated into Hubspots ecosystem so they can track data through analytics and generate leads with their demand generation features. My site design encourages users to get in contact or request a demo at key points in the discovery process. I also created marketing materials for them, like emails and materials used in their yearly conference, JAM.
I designed components that fit and work well at all screen sizes, to capture leads from a wider audience.
The bulk of the work, was a complete redesign of their old static wordpress, into a new, fresh, web experience.
I did extensive research on current best practices and design patterns to determine the new look, which I then applied to my designs.
To get HubSpot to make components and pages look how I wanted, I had to do extensive customization with CSS and Javscript. I also developed emails, for marketing campaigns.
I created marketing materials like, emails, web banners, and social assets to promote the website and their conference, JAM.